OUR TEAM

Who We Are

We’re a fun, fast-moving, passionate group. We work smart, think big and put our customers first. We’re having a ball right now growing our domestic B2B and B2C businesses, investigating global markets, contemplating new product brands and fine tuning our omni-channel commerce engine.  

Most of us live and work in beautiful Traverse City, MI, but we also have remote team members sprinkled across the US. When you’re a team the size of ours, every new hire is critical, so we don’t shy away from setting extremely high expectations. The result – A truly extraordinary group of subject matter experts who respect each other, value each other’s contributions, and work extremely well together.

Tim Dutmers, CEO


We build powerful product brands, fuel profitable partnerships, and invest enthusiastically in the growth of our team members.